Data is the most revered currency in the advertising world. Whatever your data preferences (hey, we don’t judge), there’s no denying that being a “data-driven” marketer has become as ubiquitous as wearing yoga pants to participate in physically demanding activities, like Sunday brunch.
Brands revere good data, and for good reason, too. Having the right data at your disposal can simultaneously provide deep insights to your audience so you can better understand how to provide value to your customer base, while unlocking opportunities to generate revenue for yourself—it’s a win, win. The good news is, there’s a plethora of data out there at your disposal…so what’s the catch?
The Problem
The problem is not in the lack of data—the more the merrier, sure—but having lots of data means nothing unless you know what to do with it. The problem lies in ensuring you’re looking at the right data, the right way, at the right time.
This is a daunting challenge given the disparate nature of the social advertising space, where (somewhat like a sitcom-worthy dysfunctional family):
- Everyone is competing for the same market space
- Everyone is trying to do things differently
- Everyone has their own opinions about what these things are
- Everything is changing, rapidly, and all the time
- No one wants to talk to each other about what’s going on
The end result is that getting that crucial “big picture view” is an incredibly time-consuming and error-prone process: data must first be gathered separately from multiple sources, in different formats. Then you have to ensure that you’re making apples-to-apples comparisons since there are no universal definitions for what each metric represents, or how they are calculated. And some metrics exist on some publishers and not on others. On top of all this, you have to do this quickly enough so that you have time to actually optimize your campaign spends and strategy. This is no easy feat.
Wouldn’t it be great if you could just have all this information automatically pulled together so that you could access it whenever you please—without all the heavy lifting?
The Solution: AdParlor’s OneVu Dashboard
We’re excited to announce the release of our new unified dashboard feature.
In a nutshell, the AdParlor OneVu Dashboard is a single sign-on reporting solution that provides a unified view of your data in an easily digestible, visual format so that you can get that “big picture” view, effortlessly.
One-Stop Shop
Get real-time insights on campaign performance across Facebook, Instagram, and Twitter (and others coming soon). This enables you to accurately compare KPIs across publishers—making apples-to-apples comparisons without the manual number crunching.
Business Goal Alignment
Easily align your social campaign objectives to your overall business objectives—report and analyze on campaigns across multiple accounts. Combine metrics to see your overall spends for each business goal.
Customization
The robust filtering options enable you to see what matters most to you.
Top Performers
Identify top performers at a glance—break down by campaign, placement, and creative levels for deeper analysis. Click on a campaign name to instantly apply your optimization changes.
View Performance Trends
Check out what’s working and what’s not over time.
Advertiser Spend Caps
Peace of mind, publisher-level budgeting—apply spend limits across multiple accounts for full control of your campaigns.
Sharing and Collaboration
Print or download to a PDF for easy sharing—take the most important information away with you.
Get Busy Living…and Winning
The dashboard is designed to streamline your day-to-day activities. It’s for advertisers who need a quick and easy way to consistently compare campaign performance, across or within publishers, or for those who run many campaigns, with a diverse range of objectives, or who just need to make data-driven decisions more quickly.
The bottom line is, with the new AdParlor OneVu Dashboard, you can save eons of time, while making smarter decisions.