What are your plans for the Oscars? If you’re like most smart advertisers, you’ll be on Twitter. Why Twitter, you ask? Because the platform naturally lends itself to not only real-time messaging, but also large-event targeting.

Whether your campaign is strictly social, or you have a TV spot already in place, a second-screen presence on Twitter will make your views soar during awards season. The red carpet is clearly a perfect landing pad for your favorite blue bird, and numbers don’t lie. Check out our infographic, “Twitter Takes the Red Carpet” to see how audiences interact with the biggest nights on television, and how you can be where the action is.

Inforgraphic: Twitter Takes the Red Carpet

Is your campaign red carpet-ready? With these stats as your guide, you’ll be sure to bring home the prize. And when you accept your award for social media success, don’t forget to thank Twitter for making you the advertiser you are today—and the academy, of course.