Custom Content Approach Delivers Impressive Conversions for UpGuys


Increase awareness and conversions

A modern office retail company looked to AdParlor to efficiently drive offline store purchases and increase their ROAS during an unconventional back-to-school season. They also wanted to increase brand awareness and diversify their activities outside Facebook.


Educate consumers with custom content

AdParlor created educational and compelling articles hosted on SomeGoodBuys, our owned and operated website for purpose driven brands.

Using performance-creative best practices, AdParlor’s design team built ads to drive consumers to the site to engage with the content. For efficiency, we used Yahoo/Verizon as a social extension to drive users to SomeGoodBuys, then deployed retargeting ads across Meta for conversion campaigns.

Platforms: Some Good Buys, Facebook, Instagram, Yahoo/Verizon


Increased conversions and traffic

Since UpGuys had never invested in media before partnering with AdParlor, the solution’s impact was very evident.

145% Organic Search Conversions
179% Organic Search Sessions
25% Overall Site Traffic

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