We provide

expertise in driving ROI and ROAS online

Flexible solutions, creative minds and smart tech for successful digital marketing strategies

Media Buying

AdParlor does complex media buying better than anyone else out there. Our unique tech-enabled approach to blending media buying with tailored creative results in improved ROI and ROAS for your paid digital campaigns

Media Buying

Facebook Advertising

Knowing the ins and outs of Facebook is not only important but crucial to the success of your paid media strategy. As one of Facebook’s first strategic partners, we use a combination of proprietary technology, unique data and years of experience to maximize efficiency and drive results on the world’s largest social media platform.

AdParlor Media Buying Services - Facebook Advertising
Media Buying

Facebook Advertising

  • First-class optimization strategy and personalized creative
  • Planning and strategic insights from a team of dedicated account managers, ad-operation specialists, client solution specialists & more
  • Best practices to access and most effectively utilize the largest inventory of interest, behavioral, lookalike and custom audience segmentation
  • Sophisticated retargeting strategy on multiple fronts: CRM, store visits, website retargeting and more
  • Advanced analytics and reporting on optimizations, creative and targeting execution
  • Compare and contrast results from Facebook and optimize cross-platform
  • Utilize Retargeting strategy on multiple fronts: CRM, Store Visit, Website Retargeting & more
  • Provide advanced analytics & reporting to truly understand optimizations, creative & target execution

Learn More about Facebook Advertising.

Media Buying

Facebook Advertising

What targeting options are available for Prospect targeting on Facebook?

Facebook allows you to target users based on their interests and behavioral activity from interactions on the platform. Additionally, lookalike audiences can be created from retargeting audiences that include CRM and Website Pixel Data.

What targeting options are available for Retargeting on Facebook?

Facebook allows you to target users based their activity with your social media pages, website, store visits and CRM data lists.

Can AdParlor target other placements besides the newsfeed on Facebook?

Yes! Our team can target audience network, messenger, marketplace and more on desktop and mobile devices.

What types of creative options exist on Facebook?

Facebook offers a variety of creative options utilizing video and static images. This includes link ads, carousel ads, canvas ads, collection ads & more.

Can we run Facebook advertising out of our accounts with AdParlor?

Yes! We can run advertising through your ad-account. We can also discuss running advertising from our own ad-accounts as well.

Can the AdParlor team help me produce vertical video content?

Yes! Our Creative Service teams can help produce images and videos custom-fit for every social publisher.

How can AdParlor optimize my targeting on Facebook?

AdParlor’s ad-operation specialists, account managers, and client solution specialists work together to learn, diagnose and optimize your campaigns. We begin on the targeting level – where we identify patterns of activity (CPA, Action Rate, etc.) from the users you target. From there, we replace the worst performing target groups with groups similar to those that performed best.

How can AdParlor optimize my creative on Facebook?

AdParlor’s media buying and creative specialists work hand-in-hand to optimize creative and media on Facebook. First, we identify which creative performs the best, auto-optimizing and shifting spend toward the best performing iterations. Our team then mass-produces creative iterations that are similar to those that performed best.

Checkout our Facebook Advertising blog posts.

Media Buying

Instagram Advertising

AdParlor was one of Instagram’s inaugural Ads API Partners. What does that mean? We have experience growing brand awareness, consideration and conversions for both large brands and direct response advertisers on Instagram (and beyond!)

AdParlor Media Buying - Instagram Advertising
Media Buying

Instagram Advertising

  • Best in class media buying with personalized creative
  • Ability to auto-optimize performance from Facebook, Messenger and Audience Network to Instagram and other publishers
  • Experience growing brand presence and media spend by utilizing retargeting strategy on multiple fronts: CRM, store visits, website retargeting and more
  • Sophisticated analytics and reporting to truly understand optimizations, creative and target execution
  • Planning and strategic support to grow conversion, traffic, store visit, dynamic catalogue or other goals you have in mind

Learn More about Instagram Advertising.

Media Buying

Instagram Advertising

What targeting options are available for Prospect targeting on Instagram?

Instagram allows you to target users based on their interests and behavioral activity from interactions on the platform. Additionally, lookalike audiences can be created from retargeting audiences that include CRM and Website Pixel Data.

What targeting options are available for Retargeting on Instagram?

Instagram allows you to target users based their activity with your social media pages, website, store visits, and CRM data lists.

What types of creative options exist on Instagram?

Instagram offers a variety of creative options utilizing video and static images. This includes link ads, stories, carousel ads & more.

Can the AdParlor team help me produce vertical video content?

Yes! Our Creative Service teams can help produce images and videos custom-fit for every social publisher.

Can we run Instagram advertising out of our accounts with AdParlor?

Yes! We can run advertising through your Facebook ad-account. We can also discuss running advertising from our own ad-accounts as well.

How can AdParlor optimize my targeting on Instagram?

AdParlor’s ad-operation specialists, account managers, and client solution specialists work together to learn, diagnose and optimize your campaigns. We begin on the targeting level – where we identify patterns of activity (CPA, Action Rate, etc.) from the users you target. From there, we replace the worst performing target groups with groups similar to those that performed best.

How can AdParlor optimize my creative on Instagram?

AdParlor’s media buying and creative specialists work hand-in-hand to optimize creative and media on Instagram. First, we identify which creative performs the best, auto-optimizing and shifting spend toward the best performing iterations. Our team then mass-produces creative iterations that are similar to those that performed best.

Checkout our Instagram Advertising blog posts.

Media Buying

Snapchat Advertising

A Snapchat Ads Partner, AdParlor’s expertise across Snapchat’s ad units, audiences and optimization options means we have a solution to best meet your needs.

AdParlor Media Buying - Snapchat Advertising
Media Buying

Snapchat Advertising

  • Technology that allows you to create and modify Snap Ads at scale
  • Strategic support from experts who live and breathe on Snapchat
  • Enhanced reporting with API-exclusive features
  • Geo-fencing strategy for brand awareness and ad-recall
  • Compare Snapchat performance against other publishers for better holistic campaign results

Learn More about Snapchat Advertising.

Media Buying

Snapchat Advertising

What targeting options are available for Prospect targeting on Snapchat?

Snapchat allows you to target users based on behavioral profiles including what they are interested in, what businesses they have visited/interacted with and more. You can also create lookalike expansion audiences for your ad-squads from CRM data.

What targeting options are available for Retargeting on Snapchat?

Snapchat allows you to target users based their activity with your social media pages, website, store visits and CRM data lists. Snapchat also offers Oracle Custom Audiences for use.

What types of creative options exist on Snapchat?

Snapchat offers a variety of creative options utilizing video and images including top snaps, app install snaps, web view snaps, long-form video snaps, story ads, geo-filters & more.

Can the AdParlor team help me produce vertical video content?

Yes! Our Creative Service teams can help produce images and videos custom-fit for every social publisher.

How can AdParlor optimize my targeting on Snapchat?

AdParlor’s ad-operation specialists, account managers, and client solution specialists work together to learn, diagnose and optimize your campaigns. We begin on the targeting level – where we identify patterns of activity (CPA, Action Rate, etc.) from the users you target. From there, we replace the worst performing target groups with groups similar to those that performed best.

How can AdParlor optimize my creative on Snapchat?

AdParlor’s media buying and creative specialists work hand-in-hand to optimize creative and media on Snapchat. First, we identify which creative performs the best, auto-optimizing and shifting spend toward the best performing iterations. Our team then mass-produces creative iterations that are similar to those that performed best.

Checkout our Snapchat Advertising blog posts.

Media Buying

Pinterest Advertising

Pinterest functions as a powerful visual search engine, allowing you to reach users who shop, engage and plan in a more unique way. AdParlor offers reporting, creative services and strategic solutions to maximize value and turn ideas and pins into profitable business objectives

AdParlor Media Buying - Pinterest Advertising
Media Buying

Pinterest Advertising

  • Increase Sales with an audience that is dedicated to planning and being inspired on Pinterest
  • Drive engagement, awareness & affinity for Retail, Travel, CPG & more verticals
  • Increase engagement and sentiment from uniquely crafted pins spanning video, animated GIF, and static images
  • Utilize Interest, Keyword, Location, Database, Gender, Device targeting capture users as they pin

 

Learn More about Pinterest Advertising.

Media Buying

Pinterest Advertising

What targeting options are available for Prospect targeting on Pinterest?

Pinterest allows you to target users based on interest, dynamic (search) and keyword targeting generated from Pinterest’s Visual Search Engine. You can also use actalike targeting from your CRM and Website data for expanded lookalike targeting.

What targeting options are available for Retargeting on Pinterest?

Pinterest allows you to target users based their activity with your social media pages, website and CRM data lists.

What types of creative options exist on Pinterest?

Pinterest offers a variety of creative options utilizing video and images including promoted pins, promoted video pins, one-tap promoted pints, promoted app pins & more.

How can AdParlor optimize my targeting on Pinterest?

AdParlor’s ad-operation specialists, account managers, and client solution specialists work together to learn, diagnose and optimize your campaigns. We begin on the targeting level – where we identify patterns of activity (CPA, Action Rate, etc.) from the users you target. From there, we replace the worst performing target groups with groups similar to those that performed best.

How can AdParlor optimize my creative on Pinterest?

AdParlor’s media buying and creative specialists work hand-in-hand to optimize creative and media on Pinterest. First, we identify which creative performs the best, auto-optimizing and shifting spend toward the best performing iterations. Our team then mass-produces creative iterations that are similar to those that performed best.

Checkout our Pinterest Advertising blog posts.

Media Buying

Twitter Advertising

Effective advertising on Twitter means taking advantage of real-time engagement. As one of Twitter’s first Ads API partners, our unique approach to Twitter means you’ll maximize performance through strategic testing, an always-on approach to optimization and creative services to help you stand out.

AdParlor Media Buying - Twitter Advertising
Media Buying

Twitter Advertising

  • API technology built to enhance Twitter media buying experience
  • Exclusive access to pre-roll, conversational and other ad-units for your brand
  • Understanding of consumers who engage on Twitter – ready to consume media in real time
  • Retargeting strategy spanning from users who have engaged with past tweets and video content to website activity that can drive meaningful impact and ROAS
  • Advanced analytics & reporting to truly understand optimizations, creative & target execution

Learn More about Twitter Advertising.

Media Buying

Twitter Advertising

What targeting options are available for Prospect targeting on Twitter?

Twitter allows you to target users based on interest, follower, behavior, keyword, event and more. You can also use similar audience targeting from your CRM and Website data for expanded lookalike targeting.

What targeting options are available for Retargeting on Twitter?

Twitter allows you to target users based their activity with your social media pages, website, and CRM data lists.

What types of creative options exist on Twitter?

Twitter offers a variety of creative options utilizing video and images including text tweets, website cards, app cards, promoted videos, image tweets, video app cards, video website cards, conversational ads and direct-message cards.

How can AdParlor optimize my targeting on Twitter?

AdParlor’s ad-operation specialists, account managers, and client solution specialists work together to learn, diagnose and optimize your campaigns. We begin on the targeting level – where we identify patterns of activity (CPA, Action Rate, etc.) from the users you target. From there, we replace the worst performing target groups with groups similar to those that performed best.

How can AdParlor optimize my creative on Twitter?

AdParlor’s media buying and creative specialists work hand-in-hand to optimize creative and media on Twitter. First, we identify which creative performs the best, auto-optimizing and shifting spend toward the best performing iterations. Our team then mass-produces creative iterations that are similar to those that performed best.

Checkout our Twitter Advertising blog posts.

Media Buying

LinkedIn Advertising

LinkedIn’s business network offers valuable opportunities to speak to professionals in a unique way. As an official Marketing Partner, AdParlor helps clients who are looking to engage, grow consideration and fuel purchases on LinkedIn

AdParlor Media Buying - LinkedIn Advertising
Media Buying

LinkedIn Advertising

  • Develop effective creative and targeting strategies through sponsored content, lead generation ads, sponsored inmail and more
  • Build high-performing audiences around a network of professionals
  • Optimize using best practices learned from running thousands of campaigns
  • Grow revenue, consideration and brand awareness with advanced LinkedIn Group, Profession, Vertical and other target categories
  • Understand and master LinkedIn buying with a partner who understands the ins and outs of the insight tag

 

Learn More about LinkedIn Advertising.

Media Buying

LinkedIn Advertising

What targeting options are available for Prospect targeting on LinkedIn?

LinkedIn allows you to target users based on the LinkedIn Audience Network, Company Name, Company Industry, Company Size, Job Title, Job Function, Job Seniority, Member Schools, Fields of study, Degrees, Member skills, member groups, member gender, member age, years of experience, company followers, company connections & more

What targeting options are available for Retargeting on LinkedIn?

LinkedIn allows you to target users based their activity with your social media pages, website, and CRM data lists.

What types of creative options exist on LinkedIn?

LinkedIn offers a variety of creative options utilizing video and images including dynamic ads, sponsored content, sponsored inmail, text ads and display ads.

How can AdParlor optimize my targeting on LinkedIn?

AdParlor’s ad-operation specialists, account managers, and client solution specialists work together to learn, diagnose and optimize your campaigns. We begin on the targeting level – where we identify patterns of activity (CPA, Action Rate, etc.) from the users you target. From there, we replace the worst performing target groups with groups similar to those that performed best.

How can AdParlor optimize my creative on LinkedIn?

AdParlor’s media buying and creative specialists work hand-in-hand to optimize creative and media on LinkedIn. First, we identify which creative performs the best, auto-optimizing and shifting spend toward the best performing iterations. Our team then mass-produces creative iterations that are similar to those that performed best

Checkout our LinkedIn Advertising blog posts.

Media Buying

Programmatic Display & YouTube

Programmatic Display Advertising

Programmatic display enables you to serve the right ads to the right people at the right time and, more importantly, the right stage of the customer journey. At AdParlor we have a wealth of experience to plan, deliver, optimize and report on RTB campaigns, to achieve your business KPIs.

YouTube Advertising

Users who visit YouTube collectively watch over one billion hours of video content every single day – but ensuring a brand-safe experience for advertisers is tougher than ever. AdParlor’s contextual targeting technology layer creates unprecedented audience alignment while ensuring your brand’s message is delivered against brand-safe content across YouTube.

AdParlor Media Buying Services - Display Advertising
Media Buying

Programmatic Display & YouTube

Programmatic Display Advertising:

  • Perfect complement to your paid social campaign to expand your strategy across mobile, display and video
  • Extensive experience running performance-driven incremental sales lift and A/B testing initiatives
  • Access to 75+ exchanges to ensure your reach is never compromised
  • Dynamic Creative Optimization tied to your product feed

YouTube Advertising:

  • Access to TrueView inventory via our partnership with DoubleClick
  • Deep product knowledge and extensive experience running in-stream, bumper and video discovery ads
  • Ability to retarget YouTube engagers cross-platform within the programmatic display eco-system
  • Google’s proprietary audience and contextual targeting tied with AdParlor’s technology and brand safety expertise

Learn More about DBM & YouTube Advertising.

Media Buying

Programmatic Display & YouTube

How do you access programmatic display advertising?

AdParlor has a partnership with DoubleClick Bid Manager (Google’s DSP) which allows access to 75+ exchanges across Mobile Web, In-app, Display and Video inventory.

What types of campaigns and objectives can you run against programmatic display?

AdParlor has years of experience managing numerous types of campaigns and objectives from Brand Awareness, Direct Response, Lead Generation, E-Commerce, Native and Mobile App Download

Do I need an ad server to run programmatic display with AdParlor?

No. We have the capability to host certain creative types such as HTML5 and Images (.jpg, .png, .gif) in addition to video files (.mp4, .mov, .avi). However, in the event you would like to advertise rich media, we also have the ability to host and serve the creative through DoubleClick Campaign Manager.

What targeting options are available for prospecting new audiences within DoubleClick Bid Manager?

AdParlor’s relationship with DoubleClick Bid Manger allows you to target people based on their specific interests as they browse webpages, videos, and content using contextual targeting options. Additionally, you are able to target and identify audiences similar to your existing remarketing list to ensure you are reaching your ideal audience

How does AdParlor access TrueView inventory?

Programmatically through AdParlor’s partnership with DoubleClick Bid Manager (DBM).

What type of YouTube audience lists are available to remarket users against?

AdParlor can help you remarket viewers who have done one of the following actions:

  • Interacted with or viewed your YouTube video
  • Subscribed to, or unsubscribed from your channel
  • Viewed your in-stream TrueView ad
  • Visited your YouTube channel
How can AdParlor contextually target TrueView inventory?

AdParlor uses a mixture of keyword, category and placement level (channel and individual video) targeting to ensure your video creative is targeted against relevant and engaging content that aligns well with your target audience.

Does AdParlor have access to non-skippable TrueView inventory?

AdParlor does have access to in-stream bumper ads. With videos of 6 seconds or less, bumper ads let you reach people with bite-sized messages, while providing a minimal impact on their viewing experience. Bumper ads can help increase awareness about your brand. They often work well on mobile devices when run in conjunction with related TrueView ads.

Checkout our YouTube Advertising blog posts.

AdParlor's marketing management has helped grow our brand rapidly. They continually present new, exciting platforms and products for us to experiment with like Snapchat and Pinterest, to better diversify our marketing portfolio. And their Creative Blueprint technology allows us to test new creative iterations quickly, then either pivot or double-down, providing continual growth and improvement in a tricky online advertising space.
Justin Marksamer, Vice-President, PhotoSquared
As always, Thank You so much for all the great attention to detail, follow up, and just getting things done in general! Our paid Social stuff is one of a very few areas that I just don’t ever have to worry about because I know you’re always all over it. Thank you!
Todd Fraipont , (AOR for Hill’s Pet), Red Fuse Communications

Leverage our expertise in paid social, display and video - in combination with creative minds and powerful tech - to drive meaningful results for your marketing campaigns

Creative at Scale

AdParlor’s Creative Blueprint technology helps advertisers deliver personalized creative, at scale.

Creative Blueprint Technology

Need to create multiple ads customized to specific audience segments so you can scale your message? No problem.

Looking to develop a high volume of video and static creative of all sizes, incorporate dynamic assets and do it across any platform?
We can do that.

Interested in vast amounts of creative testing and development in a scalable, efficient and cost-effective manner?
Let us do it for you.

We offer many more services to help improve your creative.

  • AdParlor Creative Services - Planning & Development
    Planning & Development
  • AdParlor Creative Services - Image & Video Editing
    Image & Video Editing
  • AdParlor Creative Services - 3D Animation
    3D Animation

Our combination of media buying and creative services lead to meaningful results. Want to learn more about how we can help you?

Audit Services

Are you missing out on
higher return on ad spend?

There’s a lot to do to keep a campaign running smoothly. Let us help you understand what is working and what isn’t. With an audit tailored to your current campaigns, we provide actionable insight to help you succeed and get the most out of your social spend. We offer both comprehensive and light versions of our audit so you’ll find exactly what you need to succeed, including:

  • Creative best practices
  • Advanced target segmentation
  • Campaign structure guidance
  • Audience insights
  • Placement optimization recommendations
  • And so much more!

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AdParlor is ready to provide flexible solutions for you - whether it's media, creative, audit - or all three combined