As a retailer, you know Q4 is your time to shine! It’s also the season where industries feel the pressure to close out the year and get a piece of that holiday pie.

Last season, holiday spending alone topped $1 trillion — starting with Black Friday through to Boxing day.

With traffic and revenue on the line, we’ve pulled together 4 key trends to help your Facebook campaign succeed this holiday season.

The infographic below shares a few social media stats based on our social media findings in Q4 of 2018; use these to help you prepare for your upcoming campaigns.

Q4 trends for social media
Download Infographic

If you’re looking for more tips this season, check out these 5 ways to improve your Facebook campaign and connect with one of our experts to learn how you can get the most out of your holiday media spend.