Facebook Watch – the company’s YouTube competitor is released globally.
By now, it really shouldn’t come as a surprise that video is here to stay, and it is quickly becoming the best way to reach your ideal customer.
Starting with YouTube, digital channels have been slowly marching to push more and more video content for consumers wherever they are. Amazon’s Twitch has more viewers than CNN and MSNBC. YouTube has attracted such a high volume of daily viewers, that parent company Alphabet has actually implemented tools to remind viewers to take a break from their computer screen! #digitalwellbeing
Not to be outdone, Facebook just launched its answer to YouTube: Facebook Watch. And if history teaches us anything, Facebook knows a good thing when it sees one.
What is Facebook Watch, and why are users tuning in?
Facebook Watch is a video content platform that launched last year, and already has more than 50MM monthly viewers. Your content is curated based on saved videos, Facebook feed preferences and the pages you follow.
Watch engages users with special FB premiers, watch parties, interactive games, and more. And the strategy seems to be working. The platform has just announced ad placements – Ad Breaks – for content curators who have over 10,000 followers. Facebook is also touting a mid-roll ad (an ad in the middle of a video, comparable to traditional TV advertising) completion rate of +70%.
Can you take advantage of Facebook Watch?
For now, the offering is only available to content creators but should appeal to brands and businesses who have a large and engaged organic following.
It is currently supported in the following countries: US, UK, Ireland, Australia, and New Zealand. Next month, that list will expand to include Argentina, Belgium, Bolivia, Chile, Colombia, Denmark, The Dominican Republic, Ecuador, El Salvador, France, Germany, Guatemala, Honduras, Mexico, Netherlands, Norway, Peru, Portugal, Spain, Sweden, and Thailand.
Want to learn more? Chat with us today to learn how AdParlor can help prepare your social strategy and video creative for Facebook Watch.