Mass Personalization Over Mass Marketing
This week, Linkedin’s Marketing Solutions Blog featured an article written by our own Partnership Manager, Kevin Mallon. In it, he details why mass personalization and People-Based Marketing are the future of advertising.
That emoji you just tweeted could determine the next ad you see
Marketplace.org also featured Teejay Hughes, Strategic Account Manager, in its article about Twitter’s Emoji Targeting. Teejay speaks to the relevancy of Emoji Targeting and how wasting dollars and time is inefficient without a tool like this.