Thousands of marketing professionals recently attended an Adweek webinar to learn about Instagram, the hottest new network for social media marketing. Advertising on the Facebook-owned platform is open to all businesses now, and brands and agencies are intrigued by the potential.

AdParlor co-hosted the webinar, which featured our Director of Ad Operations and Client Services Paul Van Winssen, as well as Instagram Brand Development Lead Patrick Workman. Together, they explained best practices and outlined several Instagram advertising success stories.

If you missed the webinar, we have you covered. We’ve compiled the top takeaways from the presentation in a handy PDF that you can download for easy sharing! There’s also a link on it that will take you to an on-demand recording of the Instagram webinar.