National beauty retailer drives engagement with TikTok influencers
Reach and engage new audiences through TikTok influencer activation
A national beauty & candle retailer wanted to expand its presence on TikTok and increase brand awareness to reach new customers. The goal was to create a highly engaging campaign that would attract new customers and showcase the brand’s products in a fun, relatable way.
Collaboration drives viral Hashtag Challenge powered by influencers and original music
AdParlor collaborated with the brand to launch a creative Hashtag Challenge, encouraging users to showcase how they use their favorite products to transform themselves and their spaces, using influencers and original TikTok music.
To make this HTC happen, our team worked closely with TikTok’s Music Team to develop a unique soundtrack to enhance the user experience and make the challenge stand out on the platform.
Six key influencers were chosen to kick off the challenge with sponsored content. These influencers were carefully vetted by AdParlor to ensure optimal brand style and value alignment.
Massive reach and unprecedented engagement
The campaign drove extraordinary results, generating billions of views and high levels of user-generated content. The activation successfully introduced the brand to new audiences while encouraging strong participation from TikTok users.
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