Boosting in-store & online sales for high price-point products with Meta
Drive awareness & in-store sales for high-price-point product with Meta
A popular at-home fitness equipment brand sought to increase both in-store and eCommerce sales, capitalizing on the holiday demand. The brand had partnered with a major sporting goods retailer to leverage its retail channels to drive awareness and sales.
Strategic mixed targeting to drive in-store traffic and omnichannel purchases
AdParlor recommended leveraging Meta’s store location optimization to combine national exposure with precise store-level targeting. Third-party data was layered with geo-targeting around stores with available inventory, ensuring that ads reached relevant audiences likely to visit stores. Additionally, AdParlor utilized real-time data from the retailer's catalog to target customers interested in fitness equipment, further driving high-intent traffic to in-store and online channels.
Platforms: Meta
Surge in in-store purchases and strong omnichannel performance
The campaign drove significant full-funnel results, effectively increasing foot traffic and sales during the holiday period while showing the impact of targeted store-level ads.
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