Converting social engagement to in-store sales with custom coupon
Reach existing customers on social to boost in-store traffic and sales
A national beauty & candle retailer aimed to drive in-store traffic during their Semi-Annual Sale by targeting customer lists with single-use promo coupons. The goal was to reward existing customers with an offer and encourage in-store purchases with a coupon that could be applied at checkout.
Partner with platform to alpha test new custom coupon ad feature
AdParlor collaborated with Meta to launch a breakthrough alpha feature that enabled the brand to create a unique single-use code through its coupon save view. This allowed the brand to reach audiences with a promo-centric coupon while removing the risk of code sharing.
The key innovation was the ability for customers to save the coupons directly into their mobile wallets, providing a seamless user experience and bridging the gap between digital offers and physical locations. AdParlor then applied a reach objective campaign to maximize visibility across the brand’s customer list of over 22 million users, offering an enticing $10 off $40 in-store purchase.
Strong engagement and significant offline revenue boost
The campaign delivered impressive results, driving both online engagement and in-store sales. With a total reach of 13.9 million, the campaign achieved an impressive penetration rate between 61-72%, with high engagement, coupon saves, and most importantly, offline revenue.
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