SUCCESS STORY:

Driving Sales and Efficiency for an Electronic Retailer

THE GOAL

Driving Sales and Efficiency for an Electronic Retailer

An online shopping retailer tasked AdParlor with driving sales and acquiring new customers for their competitive electronics category. We developed and executed a dynamic paid social program that met both KPIs efficiently, and at scale.

THE APPROACH

AdParlor implemented a strategic and diversified advertising approach:

  • Nimbly allocated budget across multiple objectives including ASC, DABA, and DPA to achieve the optimal blend of new customers and revenue targets.
  • Leveraged a healthy mix of ad formats and creative iterations to understand what type of messaging resonated best with target audiences across Meta, TikTok and Pinterest.
  • Diversified brand presence with a mix of consumer electronic products including Dyson, Shark, Bissell, and Gateway PC.

Platforms: Meta, TikTok, Pinterest

THE RESULTS

Increased Sales Performance & ROAS

Despite budget constraints and fierce competition, our diversified advertising strategy triumphed, driving significant sales growth. We demonstrated cost efficiency by achieving a lower cost per acquisition (CPA) while successfully scaling operations across multiple platforms

0 %

Increase in sales

$ 3.23

ROAS exceeded target benchmarks by 23%

0 %

Lower CPA that was 32% more cost-efficient than their benchmark

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