National home decor retailer reaches new users & drives web traffic via influencer strategy
Drive web traffic and new user acquisition
A national home decor retailer looked to AdParlor to build a custom solution with a goal of driving traffic and new user acquisition at an efficient cost as they approached the holiday hosting season across Meta & Pinterest.
Authentic influencer content & strategic ad unit launch
AdParlor whitelisted influencer content to build authentic connections with new customers and created Branded Ads on Meta to generate traffic and sales at an efficient cost. The influencer assets were used to reach incremental audiences ahead of key holiday moments. AdParlor also deployed a variety of ad units and tactics, including the brand’s product catalog on Meta and Branded Idea and Collection Ads on Pinterest to drive traffic and new users at scale as they approached the holiday hosting season.
Platforms: Facebook, Instagram & Pinterest
Enhanced engagement, efficient ROAS
Our holistic approach to pairing smart media strategy with curated influencer content ensured our client exceeded personal and industry engagement metrics as well as deliver a whopping return:
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