Influencer collaboration and engaging creative drive pet adoption for national event
Increase awareness and engagement for a national animal adoption event
Hill’s Pet Nutrition challenged AdParlor to drive awareness and engagement for their national animal adoption event. The goal was to inform potential pet parents about the event while encouraging active participation and support for local animal shelters.
A multi-platform strategy leveraging unique ad features & influencers
AdParlor crafted a tailored cross-platform strategy, utilizing innovative ad formats and influencer collaborations on Facebook, Instagram, TikTok, and Snapchat to boost event awareness and engagement.
Meta: Carousel ads featured a dynamic map card with real-time directions to nearby shelters, driving awareness, and foot traffic.
TikTok: AP partnered with TikTok creators to create videos with custom countdown stickers, building excitement and urgency.
Snapchat: AP worked with Snap to develop a custom Lens, encouraging pet parents to share photos to amplify UGC, supporting the adoption initiative.
Platforms: Meta, Snapchat & TikTok
Increased reach, new followers, and massive adoption records
AdParlor’s use of inventive creative ad features & influencer partnerships allowed the Hill’s campaign to not only reach its target audience, driving high reach & account engagements but to inspire real-world action:
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