National beauty & candle retailer enables full funnel strategy for Semi Annual Sale (SAS)
Drive awareness and purchases during SAS
A retail client in the beauty and candle space wanted to reach new and existing customers ahead of their highly-anticipated semi annual sale. With e-comm and in-store sales available, both teams relied on omni ROAS as their main KPI.
Full funnel activation on Meta
AdParlor created a large splash during the first 3 days of the SAS with a mass awareness-driving tactic: Meta's Moment Maker (MMM). This allowed us to generate significant awareness of the event upfront, enabling effective retargeting throughout the campaign. We paired Meta’s Moment Maker with sophisticated lower funnel conversion campaigns geared towards prospecting & retargeting audiences to generate sales.
Platforms: Facebook & Instagram
Increased reach, enhanced omni ROAS
With AdParlor’s customized approach leveraging a front-loaded, splashy awareness play mixed with refined prospecting and retargeting sales campaigns, our client was able to exceed goals:
Want your own copy of this case study?
Fill out the form below to receive an instant PDF (don’t worry, we won’t contact you unless you want us to. 😉)