AdParlor stirs up engagement for national soup brand with creator-driven activation
Boost brand visibility through creator-driven activation
A leading national soup brand sought to engage consumers in a fun and interactive way, launching its first-ever creator campaign. The objective was to engage audiences with a recipe competition, encouraging user-generated content (UGC) that showcased the brand's product. Winners of the contest would be featured on the back of a soup can, creating a personal consumer connection.
Partner with creators to drive authentic engagement & creativity
AdParlor partnered with a mix of 78 influencers, from micro-creators to major personalities to drive authentic engagement and response within their audiences. These creators shared their own takes on recipes and encouraged their following to participate in the competition on Instagram and TikTok, generating organic buzz and excitement around the brand’s products for the holidays.
Platforms: Instagram, TikTok
Activation exceeds expectations & inspires continued investment
The campaign was a resounding success, exceeding the brand’s expectations while demonstrating the power of creator-driven activations to drive both awareness and consumer participation. By integrating creators at every level, we sparked authentic engagement that led to significant UGC, creating a lasting impact for the brand. Based on the results, the brand plans to move forward with more influencer-driven campaigns.
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