Omni-channel strategy drives Netflix collab awareness & product sales for beauty chain
Drive awareness, association, & sales with pop culture partnership
A national beauty & candle retailer collaborated with Netflix to build brand awareness and drive sales from their unique partnership tied to the new season of everyone’s favorite period drama: Bridgerton.
A strategic omni-channel, full-funnel media approach
To generate buzz before the reveal, AdParlor utilized a combination of high-production video and influencer partnership ads to capture attention leading up to the announcement. Meta Reminder Ads and TikTok Countdown Sticker Ads were deployed to generate excitement.
During the first three days of the reveal, we launched a Meta Moment Maker campaign to drive mass awareness while simultaneously using TopFeed premium placements on TikTok to further boost visibility and share-of-voice. CTV ads were served across multiple DSPs to reach a broad audience. Exclusive Netflix inventory was also purchased to further align the brand with Bridgerton and maintain relevance on the platform.
Finally, to capitalize on the increased brand awareness & convert exposed impressions into existing customers, AdParlor launched product catalog ads across Meta and TikTok, resulting in an increase in sales.
Platforms: Meta, TikTok, CTV
Mass Awareness, Strong Omni-Channel Performance, and Sales
The campaign successfully generated widespread awareness and association between the retailer and Netflix series while driving substantial sales growth through targeted lower funnel efforts.
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