How to Find TikTok Influencers: Using 5 Smart Tips

Let’s get straight to the point. How to find TikTok influencers who truly fit your brand is hard, especially on a platform as noisy as TikTok.

With over 1.5 billion monthly active users worldwide, TikTok has rapidly evolved from a dance trend app to a full-fledged marketing powerhouse, especially among Gen Z and younger millennials.

 In fact, TikTok users are 1.5x more likely to immediately buy something they discovered on the platform compared to users on other platforms.

Which brings us to the question: How to find TikTok influencers who align with your brand, drive reach, and deliver results? Yeah. . . It’s tricky but not impossible.

This blog post will walk you through the importance of TikTok influencers and give you 5 smart, actionable tips on how to find TikTok influencers who align with your goals. Stop wasting hours searching and start driving real results by learning how to find TikTok influencers who align with your brand.

Table of Contents:

What Makes TikTok Influencers So Impactful in Today’s Digital World?

5 Smart Tips on How to Find TikTok Influencers That Fit Your Brand

FAQs About How to Find TikTok Influencers

Final Thoughts on How to Find TikTok Influencers

What Makes TikTok Influencers So Impactful (And Why You Need to Know How to Find TikTok Influencers)

Before diving into how to find TikTok influencers, it’s important to know why TikTok influencers are so impactful to help guide your search. TikTok influencers don’t just post content; they start trends, create conversations, and drive real-world action. 

Their unique ability to tap into niche audiences, build trust, and go viral makes them powerful partners in today’s digital marketing landscape. That’s why knowing how to find TikTok influencers isn’t just helpful, it’s a strategic move to drive results for your brand.

Let’s break down the key reasons why TikTok influencers are reshaping how brands connect with consumers.

Reach and Engagement

Before you dive into how to find TikTok influencers who drive engagement, it’s important to understand why TikTok’s algorithm matters.

The algorithm—no one does it better than TikTok. Its algorithm is designed for discovery, which means creators can build massive followings faster than on any other platform, even without years of content. So don’t be quick to discredit new creators.

Sure, they can reach a massive audience, but can they actually engage? Absolutely. In fact, they drive some of the highest engagement rates across social media. Don’t just take my word for it: Rival IQ’s 2025 Social Media Industry Benchmark Report shows average engagement rates ranging from 5% to 18%, depending on the niche.

That’s why smart brands prioritize influencer marketing campaigns that focus on both reach and relevance when they find TikTok creators to represent them.

Authenticity and Trust

When thinking about how to find TikTok influencers, authenticity should be at the top of your checklist.

Unlike other ultra-polished influencer marketing platforms (*cough* *cough* Instagram), TikTok thrives on realness. Influencers show up without filters, post from their bedrooms, and share personal moments; audiences love it.

The best TikTok influencers know how to connect in a way that builds real community, and that’s priceless for influencer marketing. 

TikTok influencers create a unique sense of intimacy and trust, which is critical when recommending products or services. In fact, 88% of consumers say authenticity is important when choosing brands to support.

That trust translates into purchase power. When a TikTok influencer recommends something, it doesn’t feel like an ad; it feels like a friend’s advice. That’s what makes influencer marketing on TikTok actually work.

Learning how to find TikTok influencers who naturally embody trust and authenticity is key to building long-term loyalty for your brand.

Potential to Create Viral Content

Back to the glorious algorithm. Fun fact: It doesn’t prioritize follower count. It cares more about content quality and relevance. So, understanding how to find TikTok influencers who know how to tap into viral trends can massively expand your reach.

That means even micro-influencers and mid-tier influencers have a real shot at going viral overnight. When the right creator jumps on the right trend at the right time, the ripple effect can be massive. This means your influencer marketing campaign has way more chances to get seen, shared, and acted on by the right audience.

That’s why knowing how to find TikTok influencers who are plugged into trends is key to scaling brand visibility fast.

Example:

The “#TikTokMadeMeBuyIt” trend has over 80 billion views, driven largely by creators sharing authentic, unfiltered reviews that exploded into sales.

Niche Audiences

Part of learning how to find TikTok influencers is identifying the niche communities where your audience lives. #CleanTok (obsessed), #BookTok, #TechTok, and beyond are just a few of TikTok’s thriving micro-communities built around shared interests.

TikTok is home to tons of these niche spaces. Each one gives brands the chance to find TikTok creators who connect with passionate, ready-to-buy audiences. This makes TikTok a perfect fit for vertical-specific influencer campaigns, not just mass awareness plays.

Whether you’re marketing organic cleaning products or hyping a date night event, there’s a niche for that. And the people in it? They’re ready to listen.

The best TikTok influencers aren’t always the biggest; they’re the ones who own their niche and know how to influence it.

Creative Content

TikTok is the playground of modern creativity. From skits and storytelling to unboxing and transformations, creators know how to capture attention in seconds and hold it.

If you’re wondering how to find TikTok influencers who can creatively integrate your brand into their content, you’re in the right place.

Some of the best TikTok influencers are also natural-born marketers. They understand their audience, what hooks them, how to work trends and transitions, and how to blend entertainment with brand messaging without it ever feeling forced.

Great creators don’t just entertain. They sell without selling, and that’s the magic of a strong influencer marketing platform behind your strategy. 

Strong creative skills should always be a priority when you think about how to find TikTok influencers.

5 Tips for Finding the Right TikTok Influencers for Your Brand

Now that you know why TikTok influencers are so impactful to your marketing campaigns, how to find TikTok influencers becomes a lot easier. But how do you find the right TikTok influencers for your brand? Well, that is why we’re here.

With creators popping up by the second, the search can feel like a full-time job. But if you know where (and how) to look, you can cut through the noise. Building influencer marketing campaigns that actually drive authenticity and results. 

Here are 5 tips on how to find TikTok influencers who truly align with your brand, audience, and campaign goals. Whether you’re running your first influencer marketing campaign or just want to make your process more efficient.

Find TikTok Influencers on TikTok

The first step in how to find TikTok influencers is learning how to use the platform to your advantage. While it may not have the most advanced search tools (yet), it’s still one of the best places to find TikTok influencers organically. Shocking right!

Start by searching relevant hashtags that align with your brand or product category like #CleanTok, #DogMom, or #BookTok – you get the idea. Explore the “For You” page. Pay attention to who’s trending, who’s consistent, and who’s creating content that feels real, not rehearsed.

And don’t sleep on TikTok’s Creator Marketplace – yes, it’s a thing. This tool lets brands search by industry, audience size, engagement rate, and more. It’s great if you want to scale or get more targeted with your influencer marketing campaigns.

Mastering TikTok’s search is essential to really nail how to find TikTok influencers organically.

Finding TikTok Influencers Outside the Platform

Here’s the thing – TikTok creators don’t just live on TikTok, which is even more true this year, given the state of TikTok. 

Expanding outside the app is another smart move when thinking about how to find TikTok influencers with multi-platform reach.

Many creators are active on platforms like Instagram, YouTube, and even X (aka Twitter). Some of these platforms often offer discovery tools like advanced search, filters, and profile insights. These make it a great way to research your list and find TikTok influencers who already have multi-platform reach.

Try looking at their TikTok content reposted on Instagram Reels or YouTube Shorts. You’ll spot creators who know how to repurpose content, grow across channels, and build brand equity.

Plus, you might uncover creators with a more polished media kit, brand highlights, and better ways to connect than just a TikTok DM.

Leverage Influencer Marketing Platforms

If the thought of hunting down TikTok influencers one by one makes you want to scream into a ring light, let’s connect 😉 

That’s where influencer marketing platforms come in. Platforms like Aspire and CreatorIQ are game changers for brands figuring out how to find TikTok influencers efficiently. They’ll let you filter by follower count, engagement rate, content niche, location, and more. All are solid options on how to find TikTok influencers without endless scrolling.

Work with Influencer Marketing Agencies

We understand that not everyone has the time or desire to hunt down influencers, negotiate deliverables, and chase UGC for weeks. And that’s okay. Sometimes, the smartest move is to bring in a partner who already knows how to find TikTok influencers.

At AdParlor, we don’t just match brands with influencers; we collaborate with you, building campaigns that align with your goals, timelines, and creative direction. We’ll provide strategic planning, creator sourcing, reporting, and optimization. We make influencer marketing seamless and effective.

Influencer marketing agencies make how to find TikTok influencers faster, smarter, and way less stressful.

Pro Tip: Look for an agency that treats your campaign like it’s their own. That’s how you know they’re invested in your success, not just your spend.

Competitor Analysis

Competitor research is an underrated step in how to find TikTok influencers who already work in your niche. Be honest; you’ve definitely checked out what your competitors are doing on social media. So, take it a step further and look at who they’re working with. 

Chances are, they’ve already done the vetting. Are they partnering with TikTok influencers you haven’t heard of yet? What kind of content are those creators making? Are they getting solid engagement or just phoning it in? By researching your competitors’ campaigns, you can discover proven formats and how to find TikTok influencers who already know your industry and audience.

But don’t just copy. Learn, adapt, and level up. It’s about identifying proven formats and finding influencers who’ve already driven results in your category.

FAQs

Final Thoughts

Now that you know how to find TikTok influencers, let’s recap. The process is part strategy, part creativity, and part not-losing-your-mind scrolling for hours. But when you do find the right creator, someone who aligns with your audience and lives your brand values, it can unlock serious impact.

From niche communities to powerful discovery tools. Your path to how to find TikTok influencers starts with a thoughtful approach and maybe a little less screen time.