Ready to upgrade your FYP and get that flawless glow? Whether you’re a skincare stan, a makeup maven, or just love a good GRWM, these top beauty influencers of 2025 are serving content, creativity, and charisma. We’ve rounded up the 15 hottest creators – split into mega, macro, and micro tiers – so you can discover your next beauty bestie (or fave brand plug 💅).

But before we dive in, let’s start with some foundation setting on how AdParlor categorizes influencer tiers by following count.

Okay, with that in mind, let’s get into it.

Mega Beauty Influencers

These are the celeb-status baddies. Mega influencers aren’t just popular, they’re full-on social media royalty with reach that spans continents and comments that flood in by the second. Whether they started as OG YouTubers or blew up on TikTok, their every post is an event. With over a million followers, these icons don’t just influence trends: they set them.

Translation: If a product lands in their hands, it’s going viral. Period.

James Charles (@jamescharles)

• Followers: IG – 20.4M | TikTok – 41.4M | YouTube – 24.2M
• Brands: Morphe, Beauty Bay, ColourPop
• Vibe: Drama? Sometimes. Talent? Always. James brings artistry, bold looks, and viral tutorials that keep fans – and the beauty world – talking.
• Why Follow: If you love dramatic transformations, honest reviews, and top-tier skill, he’s still the blueprint.

Nikkie Tutorials (@nikkietutorials)

• Followers: IG – 19.1M | TikTok – 8.8M | YouTube – 14.6M
• Brands: Too Faced, Maybelline, OFRA
• Vibe: Precision, glam, and vulnerability. She’s been a pillar in the beauty space for years and continues to evolve.
• Why Follow: Masterclass-worthy looks and a powerful advocate for inclusivity.

Mikayla Nogueira (@mikaylanogueira)

• Followers: IG – 3.3M | TikTok – 16.6M
• Brands: L’Oréal, E.l.f., Benefit
• Vibe: Boston realness with brutally honest reviews and thick foundation layers that just work.
• Why Follow: If you want authenticity, strong opinions, and a New England accent, she’s your girl.

Bretman Rock (@bretmanrock)

• Followers: IG – 18.8M | TikTok – 18.3M | YouTube – 8.77M
• Brands: Nike, Wet n Wild, The Crème Shop
• Vibe: Filipino royalty + tropical glam + chaotic good energy. Bretman’s content is a full production, with makeup, humor, and heart.
• Why Follow: Beauty meets big personality and cultural pride.

Meredith Duxbury (@meredithduxbury)

• Followers: IG – 1.8M | TikTok – 18.3M | YouTube – 1.43M
• Brands: Dior Beauty, Maybelline, NYX
• Vibe: Foundation-pouring goddess. Viral techniques, dramatic blending, and a whole lot of slay.
• Why Follow: For extreme glam, trend-setting application methods, and over-the-top looks that go viral weekly.

Macro Beauty Influencers

Macro influencers are your beauty big sisters: established, trusted, and always booked and busy. They’ve got the following to make waves and the niche clout to make real impact. Not quite household names (yet), but in the beauty world? They’re basically famous. Think: brand deals on lock, tutorials with range, and content that always hits.

Glamzilla (@glamzilla)

• Followers: IG – 1.1M | TikTok – 2.7M | YouTube – 1M
• Brands: Fenty Beauty, Rare Beauty, Tatcha
• Vibe: Loud, proud, and so real. Stephanie is known for her viral “real skin” reviews and no-BS product breakdowns.
• Why Follow: You’ll get emotional honesty, pores, texture, AND glam. We stan a relatable queen.

Monet McMichael (@monetmcmichael)

• Followers: IG – 1.3M | TikTok – 3.8M | YouTube – 444K
• Brands: Glow Recipe, Dior Beauty, Milk Makeup
• Vibe: Internet It-Girl. Monet is your cool bestie who gives GRWM, skincare hauls, and life chats.
• Why Follow: She’s beauty, brains, and big-sister vibes with perfect skin and iconic brows.

Rose Siard (@roseandben)

• Followers: IG – 1.5M | TikTok – 1.6M | YouTube – 87.1K
• Brands: Lancôme, MAC, Charlotte Tilbury
• Vibe: Everyday glam with a teacher’s heart. Rose breaks things down with technique and warmth.
• Why Follow: Her “This is why your makeup isn’t working” tips? Game-changing.

Spencer Barbosa (@spencer.barbosa)

• Followers: IG – 3.1M | TikTok – 11.3M | YouTube – 2.83M
• Brands: Wet n Wild, Sephora, e.l.f. 
• Vibe: Spencer is your go-to for self-love pep talks, confidence-boosting advice, and cozy, relatable content.
• Why Follow: Her mix of empowering messages, real talk, and feel-good fashion inspo makes her feel like your coolest, most supportive friend.

Teni Panosian (@tenipanosian)

• Followers: IG – 550K | TikTok – 148K | YouTube – 1.2M
• Brands: Urban Decay, La Mer, Armani Beauty
• Vibe: Soft-glam CEO. She’s luxe, laid-back, and lets her skin breathe (while still glowing).
• Why Follow: If you’re into elevated minimalism and rich auntie aesthetics, she’s it.

Mid-Tier Influencers

Sitting pretty between macro and micro, mid-tier influencers are the ultimate sweet spot. With follower counts between 50K and 500K, they have the best of both worlds: big enough to spark major buzz, small enough to keep it real with their audience. Brands love them for their sky-high engagement rates, while followers trust them like a BFF who just happens to have the best beauty recs.

Sahar Dahi (@sahardahi)

• Followers: IG – 256K | TikTok – 4.1M | YouTube – 884K
• Brands: Laneige, Glow Recipe, Sephora Collection
• Vibe: Cozy luxe with a side of clean girl confidence. Sahar’s content feels like scrolling through your dream Pinterest board skin-glowing routines, soft-spoken tutorials, and effortless makeup inspo.
• Why Follow: She keeps it real about what works and what doesn’t, and somehow always finds the most flattering shades. If “dewy but not greasy” is your vibe, Sahar’s your queen.

Monica Ravichandran (@monica.raviii)

• Followers: IG – 491K | TikTok – 729K | YouTube – 935K
• Brands: Laneige, House of Hur, NYX
• Vibe: Ethereal glam meets everyday cool girl. Monica’s feeds are full of soft-focus beauty, dewy skin, and effortless tutorials that feel both aspirational and attainable.
• Why Follow: Monica nails that “model off duty” vibe while still feeling like your relatable BFF. Her tips on achieving glowy skin, paired with her easygoing energy, make her a must-follow for skincare and soft glam lovers.

Brianna Renee (@briannaxrenee)

• Followers: IG – 123K | TikTok – 1.1M | YouTube – 1.77M
• Brands: Haus Labs, Glossier, Laneige
• Vibe: High-energy beauty girlie with a sprinkle of unfiltered realness. Think bold looks, beauty hauls, and a lot of personality.
• Why Follow: Brianna serves full-glam slays and cozy night-in skincare recs. She’s like the big sister who hypes you up and tells you which lip oil is actually worth it. Plus, her GRWMs are addictive.

Toni Bravo (@bonitravo)

• Followers: IG – 120K | TikTok – 692K | YouTube – 39.5K
• Brands: Haus Labs, Glossier, Fenty
• Vibe: Editorial beauty meets everyday wearable – with a little bit of artsy flair. Toni’s makeup looks are creative without feeling intimidating.
• Why Follow: Toni is the blueprint for mixing high-glam makeup with an effortlessly cool attitude. Her colorful yet polished tutorials make her a go-to for when you’re feeling a little extra but still want it to feel wearable.

Arshia Moorjani (@arshiamoorjani)

• Followers: IG – 539K | TikTok – 161.9K | YouTube – 473K
• Brands: Clinique, Biossance, Skinfix
• Vibe: Skin-first glam. Arshia focuses on hyperreal textures, minimalist beauty, and brown girl glow-ups.
• Why Follow: She’s that rare combo of luxury-meets-approachable, and her honest reviews are perfection.

Micro Beauty Influencers

Don’t let the smaller follower count fool you – micro influencers are the ✨hidden gems✨ of the beauty world. These creators are deeply tapped into their communities, with sky-high engagement and ultra-authentic vibes. Their recs feel more like a tip from your trendiest friend than a paid promo, and that’s why they slay.

Lilly Tavarez (@lilss_grwm)

• Followers: IG – 15.9K | TikTok – 377K | YouTube – 8.43K
• Brands: Glow Recipe, Fenty Skin, Saie Beauty
• Vibe: Skincare baddie with a PhD in pore control and positive vibes only. Lily’s content is a flawless mix of acne-safe skincare, product deep dives, and get ready with me energy that feels like FaceTime with your bestie.
• Why Follow: She’ll teach you how to layer your serums, finesse your SPF, and still serve a beat face. Skin barrier? Protected. Confidence? Activated.

Tiarra Monet (@tiarra.monet)

• Followers: IG – 598K | TikTok – 51K | YouTube – 682K
• Brands: Mielle Organics, Sephora, SheaMoisture
• Vibe: Hair and face expert. Tiarra blends wigs, glam, and self-care like a pro.
• Why Follow: If you love a good hair transformation with a side of everyday glam, she’s your go-to.

Taylor King (@tksjuicypolls)

• Followers: IG – 111K | TikTok – 155K | YouTube – 127K
• Brands: Tatcha, Hero Cosmetics, Benefit
• Vibe:West Coast chill meets beauty girlie next door. TK’s content feels like a FaceTime call where you’re swapping skincare tips and life updates.
• Why Follow: TK has mastered the art of casual beauty, she makes you want to put on SPF, sip a smoothie, and romanticize your morning routine. Her product recs? Always a chef’s kiss.

Alyssa Chang (@alyssadchang)

• Followers: IG – 15.8K | TikTok – 79.5K
• Brands: Glow Recipe, e.l.f. Cosmetics, Tower 28
• Vibe: Skincare science meets cozy girl vibes. Alyssa’s all about breaking down ingredients and routines in the most approachable, soothing way.
• Why Follow: If you want tips that actually make sense (no gatekeeping here), plus a side of serotonin from her aesthetic feeds – she’s your girl.

Becca Cinelli (@beccacinelli)

• Followers: IG – 51.8K | TikTok – 236.3K
• Brands: Saie Beauty, Kosas, Benefit
• Vibe: Skincare girlie with main character wit. Becca’s blend of cozy content, dry humor, and top-tier product picks makes her feel like the internet’s favorite older sister.
• Why Follow: She’ll make you laugh, teach you about vitamin C serums, and convince you to buy something you didn’t even know you needed. Every post? A vibe and a half.

Final Thoughts

There you have it: 15 beauty influencers who are totally it in 2025. From mega icons to micro gems, this list is your one-stop shop for product recs, makeup inspo, and skincare sermons. Whether you’re a brand looking for the next big collab or a beauty junkie hunting for honest reviews and flawless looks, these creators are your go-to glow guides.

So hit that follow button, save those GRWMs, and let your feed be as fabulous as your face. And if your brand wants to work with creators like these, you already know, AdParlor’s got you. 💅