Top Fitness Influencers to Work with in 2025

Whether you’re a fitness fanatic, just starting your wellness journey, or a brand looking to break into the booming health space, the right influencer can make all the difference. These top fitness influencers of 2025 aren’t just leading workouts – they’re building communities, redefining strength, and showing how wellness fits into real life. From yoga flows to barbell lifts, this roundup features creators who bring authenticity, expertise, and serious inspiration to every rep.
Ready to sweat smarter, move better, and meet the fitness influencers who are actually worth the follow? These are the top 10 names shaking up the space this year.
What Makes a Top Fitness Influencer?
A great fitness influencer isn’t just someone with abs and aesthetic gym selfies – they’re educators, motivators, and sometimes even certified trainers who create accessible, evidence-backed content that helps people improve their lives. Micro and macro alike, these creators connect deeply with their followers through workout programs, lifestyle content, mobility tips, and a shared passion for getting stronger: mentally and physically.
Whether they’re building out training apps, launching courses, or partnering with brands for mindful collabs, they’re raising the bar for what fitness content can be. With that, let’s dive into our top picks.
Adriene Mishler (@adrienelouise)
Followers: YouTube – 12.3M | Instagram – 1.3M
Vibe: Adriene is the queen of calm, known for her YouTube channel Yoga with Adriene. With her dog Benji by her side and an ultra-soothing approach, she’s made yoga accessible for everyone. Her platform is more than just workouts – it’s a full-on mindfulness movement.
Why Follow: If you’re looking to “find what feels good” in your body and mind, Adriene is your go-to. She’s built one of the most trusted yoga communities online, and her vibe is all about self-love, breathwork, and functional flexibility.
Alex Gibson (@agibson_fitness)
Followers: Instagram – 173K
Vibe: A FIBB Pro and fitness coach, Alex specializes in sustainable transformations for men. His no-BS coaching style focuses on lasting lifestyle changes; less crash diets, more long-term gains.
Why Follow: He’s a go-to for anyone serious about muscle building without toxic fitness culture. Plus, his clothing line Raw Nutrition and 1:1 coaching offer additional value for fitness-focused brands.
Meg Gallagher (@megsquats)
Followers: Instagram – 623K | YouTube – 664K | TikTok – 162.1K
Vibe: Meg is your barbell bestie, certified trainer, powerlifter, and founder of Stronger by the Day. Her content empowers women to lift heavy, train smart, and feel strong – before, during, and after pregnancy.
Why Follow: If strength training with structure is your thing, Meg’s got you. She blends technical knowledge with major encouragement, and her downloadable workouts + app make it easy to follow along.
Lindsey Bomgren (@nourishmovelove)
Followers: YouTube – 797K | Instagram – 575K
Vibe: Lindsey is here for busy women who want to feel strong and energized without a gym membership. Her site is a hub for home workouts, clean recipes, and lifestyle content – from motherhood to mindset.
Why Follow: She’s all about practical fitness: 2-week challenges, quick sweat sessions, and healthy meals. If your audience is short on time but big on goals, she’s a must-follow (and collab).
Micki Price Harvard (@mickiphit)
Followers: Instagram – 183K
Vibe: Pilates meets wanderlust with Micki’s blend of movement, travel, and wellness. Her content feels personal, motivating, and super approachable.
Why Follow: Micki is a well-rounded lifestyle creator who offers fitness, recipes, and mindful travel. Her membership options and blog are great extensions for any health-conscious brand partnership.
Conor Harris (@conor_harris_)
Followers: Instagram – 799K | YouTube – 628K
Vibe: Conor is the science-driven coach helping people reduce pain and move better. His niche? Seeing the body as a full system – from nervous system health to muscle mechanics.
Why Follow: If you’re into injury prevention, posture correction, and intelligent training, Conor’s your guy. He’s raising the bar for what fitness education can look like online.
Jason & Lauren Pak (@jasonandlaurenpak)
Followers: Instagram – 1.3M | YouTube – 79.5K
Vibe: This dynamic duo is all about making fitness feel sustainable. With functional strength, mobility tips, and workouts for all ages, they keep things inclusive and practical.
Why Follow: Whether it’s a 10-minute core burner or a full series on shoulder strength, they make training fun and manageable. Their website has both free and premium content for all levels.
Josiah Anastasi (@anastasi.fitness)
Followers: Instagram – 70.1K
Vibe: Josiah brings gym education to the masses. His posts teach followers how to actually use gym machines, maximize lifts, and build confidence at any fitness level.
Why Follow: Josiah’s educational-first approach makes him a great partner for gym brands or fitness tech companies. His vibe is friendly, clear, and incredibly useful.
Nikki Thomas (@qedfitness)
Followers: Instagram – 78.4K | TikTok – 91.2K | YouTube – 7.96K
Vibe: Nikki focuses on mobility and movement, teaching people to move better, pain-free, and from home. His Patreon gives extra value to superfans.
Why Follow: If your audience is looking for accessible, body-smart movement, Nikki delivers. His content is easy to follow and brings major “feel-good fitness” energy.
Jen Sarafinchin (@jensarafit)
Followers: Instagram – 89K
Vibe: Jen empowers women over 30 to stay strong, nourished, and energized with workouts that feel fun and food that fuels. Her dog Charlie is a frequent (adorable) guest.
Why Follow: If your target market includes women balancing life, work, and wellness, Jen’s your perfect partner. Her content is honest, uplifting, and totally relatable.

Final Thoughts
Fitness in 2025 is about so much more than aesthetics – it’s about function, fun, and feeling good in your own skin. These 10 fitness influencers are leading the way with content that motivates, educates, and empowers their communities. Whether you’re a brand looking to partner with trusted wellness voices or just trying to find your next go-to gym guru, this list is your shortcut to creators who make a real impact. From mobility masters to strength training pros, these influencers show us that fitness is personal, and that’s what makes them so powerful.
If you’re ready to work with fitness creators who can move the needle (and your audience), we’re here to help. Let’s build something strong together. 💪