Empowering Brands with End-to-End Creator Marketing Solutions
Comprehensive services that turn authentic storytelling into measurable results through creator campaigns, amplification, and paid media.
Creator Marketing Meets Paid Media: Our Services
Electronics brand, TP Link, established on new platform with amplified branded-content strategy
Drive new product awareness and consideration on TikTok
TP Link, a major electronics manufacturer, looked to AdParlor to drive awareness in the US market and increase its presence on TikTok for a new home security camera product launch.
Educate consumers on product uses and benefits through branded content
Our team developed an influencer strategy using a diverse set of 108 relevant creators across a range of niches and interests who would be able to authentically convey the brand messages in a way that’s native to the platform.
Paid amplification was then applied using a reach objective and specific interest targeting to ensure
the messaging reached the full scope of its intended audience, beyond the creators’ collective 6.42M followers, while driving down funnel to the brand’s TikTok Shop and Amazon endpoints.
Established brand presence on the platform and drove mass visibility
By leveraging paid amplification under the 108 creator videos on TikTok, the activation well outperformed the initial CPM benchmark, while driving mass reach and engagement, and supporting the TP Link’s bottom-of-funnel objectives.
2.5M
paid impressions
166%
lower CPM than benchmark
6.9M
organic video views
Streamlined Solutions for Impactful Creator Campaigns
Creator Sourcing for Campaigns
We combine cutting-edge tools, social listening, established networks, and hands-on research to find creators who align with your brand’s voice and audience. Our rigorous vetting process ensures creators meet quality, safety, and relevance standards.
Amplification Test Explained
An amplification test evaluates influencer content by pairing organic reach with paid media. Using advanced targeting, we scale content across platforms like Meta, TikTok, and YouTube to optimize performance and ROI.
Campaign Execution Timeline
Our efficient processes allow us to launch campaigns within 4-5 weeks, depending on scope. As an independent agency, we adapt to your pace and move quickly to deliver results.
The Power of Creator Content
Creator and influencer content offers authenticity and relatability, driving deeper audience connections than traditional ads. This strategy boosts trust, engagement, and reach through organic and paid amplification.
