CASE STUDY:

Influencers increase awareness of local store openings

THE GOAL

Increase localized awareness of store re-openings

A national office supply retailer looked to AdParlor to drive awareness of a reimagined store concept via grand re-openings across 4 key DMAs. Our focus was to educate customers on the one-stop printing, shipping, and travel solutions our client offers in-store and online.

THE APPROACH

Educate local consumers with influencer and branded content

ur team crafted a custom strategy leveraging a combination of influencer and branded content across Reach, Awareness, and Video View campaigns to understand what drove better audience costs, engagement metrics, and ROAS.

To ensure only qualified impressions were driven, we applied strategic geo fencing via DMA inclusion for each key area. Campaigns were created separately for hyper-accurate investment control.

Platforms: Facebook, Instagram, & TikTok

THE RESULTS

Increased video engagement, traffic, and revenue

The inclusion of influencer content for these localized store re-openings drove significant performance increases across video engagement, site & store traffic, and revenue KPIs for this nationwide office supply company:

60%+ Increase in LCTR (Meta & TikTok
121% Higher :03 VTR (Meta)
2%+ Higher ROAS

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