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About the Authors
Sierra Underhill
Sierra has 8+ years of experience that spans across a variety of strategic digital and traditional marketing campaigns. She is curious to her core and this drives her constant exploration of new avenues, enabling brands to venture into uncharted territories with confidence. She stays apprised of the evolving market landscapes to keep her teams (and friends like you 🙂) agile. Her passion for exploration and dedication to driving measurable results make her a trusted partner in navigating the complexities of modern marketing challenges.
She is a boomerang back to our team, originally joining the AP crew in 2019 as a Campaign Manager to help service our key retail clients. Her passions include: live music 🎶, slow mornings and rainy days with a good book 📚, her dogs 🐾, visiting new coffee shops ☕, ‘splorin the outdoors 🏕️, and (for now) training for her first 10K 🏃🏻♀️
Alex is an experienced marketing leader with demonstrated expertise in the paid digital realm. Specializing in client management, strategic planning, and data analysis, she has a proven track record of delivering impactful campaigns through meticulous strategy development and adept data-driven insights. Her demonstrated ability to cultivate and maintain strong client relationships – while consistently exceeding performance metrics – is the perfect foundation to bring you the latest and greatest paid digital news.
When she’s not obsessing over the latest platform trends or the difference on a PPT slide you couldn’t notice with a microscope, she’s most certainly spending time with her dogs outside somewhere.
Olivia is a social media connoisseur with 3+ years of experience at AdParlor and previous experience with organic media. She loves the innovative culture that AdParlor brings to the social space and motivating energy each individual brings to the table. For clients, Olivia provides stellar media guidance and tips on how to make a big splash on all platforms. If she isn’t diving into her role as a social strategist, she is busy being a social butterfly who can never pass up a good restaurant or coffee spot!
Alyson is a dedicated member of the AdParlor family for an impressive 14+ years. With a background deeply rooted in client service, Alyson oversees the strategic partnerships for some of AdParlor’s longest standing clients. Her passion for people and finding innovative solutions to business problems has led to remarkable growth for her clients. Under her guidance, clients have scaled media spend from $200K/mo to $2MM/mo. When not spending time with her husband and three kids, you can find Alyson on the golf course or on her yoga mat.
Theo is a marketing professional with expertise in marketing strategy and social media. With her skills of strategic planning, industry analysis, and social media management, she has a great ability to understand market trends and create effective strategies. This combination of skills and experience positions her perfectly to understand and cater to marketing needs.
Outside of strategy, social media, and attempting to convince the team to do TikTok trends, Theo is a student at the University of Toronto, plays soccer, and tries her best to get onto MasterChef.
With over a decade of experience in both traditional and digital media, Sajid is a seasoned marketer skilled in crafting narratives that connect with audiences and drive results. His expertise includes paid media, creative content, data analytics, and strategic planning. Sajid has led successful campaigns for top-tier brands, delivering impactful results through meticulous strategy and data-driven insights. As the top contact for clients, he approaches challenges from their perspective to provide effective solutions and build lasting trust.
Outside of work, Sajid enjoys running, exploring the great outdoors, savoring diverse cuisines, and channeling his creativity into building projects.
With nearly a decade of experience in the industry, Chase is a seasoned marketing professional, adept in multiple disciplines from digital media planning & buying, influencer marketing, content strategy, to account and project management, among others. Chase brings a strategic POV to both Operations and Marketing at AdParlor where he’s had the opportunity to make serious impact.
When he’s not planning his next big campaign for a client or researching the latest trends, you can most likely find him in his Crossfit gym training for a competition or out on the mountain biking trails. FUN FACT: Chase scored his first marketing job by running a Facebook ad targeting the agency he wanted to work for with his face on a static image that read “I WANT TO WORK FOR YOU!” (morally ambiguous? Maybe. Effective? Yes.)
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