How A Mobile Game Developer Drove 57% Increase In App Installs Using Creators
Scalable user-acquisition with a performance-first approach
A major mobile gaming app developer aimed to efficiently acquire high-quality users through creator-driven content while driving measurable increases in in-app purchases. The campaign needed to maintain a customer-acquisition-cost (CAC) below target thresholds and ensure a strong return on investment by attracting users likely to convert into paying players.
Creator stories that convert
AdParlor tapped into its creator expertise to design a high-impact strategy on Instagram. By deploying multipart story sequences crafted by vetted creators, we highlighted key app features and incentivized in-app purchases (IAPs) with strong calls to action across story frames.
To ensure brand safety and message consistency, all creators were onboarded through a guided in-app experience with specifically outlined brand guidelines. Our team facilitated 1:1 communication with creators for quality control while conducting multiple test flights to fine-tune performance.
Platforms: Instagram
Crushing KPIs, one install at a time
The campaign didn’t just meet benchmarks—it exceeded them across every KPI. Creator content generated over 6,800 installs and 1,200+ new paying users while maintaining a CAC below benchmark. With an average of over 500,000 views per post, the content not only converted but also significantly boosted visibility. The success has since led to an ongoing, scaled partnership with creators.
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