
Elevating Trace3’s AI Leadership with Industry Creators on LinkedIn
Amplifying Thought Leadership in AI & Technology
Trace3, an IT consulting firm specializing in AI, cloud, and cybersecurity, wanted to position itself as a leader in B2B AI innovation. The goal? Leverage LinkedIn industry creators to drive awareness and engagement by showcasing Trace3’s cutting-edge work, including collaborations with NFL teams, the Evolve Conference, and its AI innovation team.
Strategic Influencer Partnerships for Targeted Industry Reach
To amplify Trace3’s thought leadership, we sourced and partnered with micro to macro AI-focused industry creators spanning general AI, FinTech, and Healthcare. The campaign introduced influencer marketing as a new channel for the company, allowing them to tap into a trusted network of experts as well as their highly tuned-in audiences. Content highlighted Trace3’s impact in AI, including high-profile collaborations with teams like the Detroit Tigers and Denver Broncos.
By leveraging LinkedIn’s professional audience, we ensured content resonated with decision-makers in the tech and business space. The campaign focused on driving meaningful engagement, positioning Trace3 as a go-to source for AI-driven business solutions.
Platform(s): LinkedIn
Driving Engagement & Awareness Through Creator-Driven Content
By utilizing key LinkedIn influencers, Trace3 gained a powerful, authentic voice in the AI space – proving that the right industry creators can bridge the gap between innovation and audience engagement.
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