How A Digital Bank Used Influencer Marketing to Spark Trust & Drive Results
Drive awareness and trust among affluent millennials
A fast-growing digital bank set out to launch its first-ever influencer and paid media campaign with one core objective: build trust and drive awareness for its high-yield savings account. Targeting affluent millennial audiences, the brand aimed to reshape how this group thinks about money, shifting the conversation from transactional spending to intentional saving.
Blending trusted creators with strategic paid amplification to drive action
To build credibility in the financial space, AdParlor partnered with two macro-influencers known for their expertise in personal finance and the psychology of money. These creators had a track record of thoughtful, high-quality content and consistently strong engagement. Given the client’s strict standards, both creators were vetted through a 12-month brand audit, audience integrity review, and full background checks – ensuring total brand safety.
The creators launched the campaign with organic content on Instagram, tapping into their loyal communities with messaging around mindful spending and smart saving. This native content was then strategically amplified through Meta to extend reach and drive qualified traffic to the savings account landing page. This hybrid approach allowed the brand to tell an authentic story while maintaining control over performance. Throughout the campaign, paid content delivered a 0.55% click-through rate, well above financial services benchmarks, indicating strong intent and resonance with the savings-focused messaging.
Platforms: Meta
Credible creators. Efficient clicks. Lasting impact
The campaign delivered strong performance at the bottom of the funnel, driving traffic efficiently and building meaningful traction in a highly competitive category:
0 k+
clicks to the product landing page4.75 %
organic average engagement rate1.9 M+
impressions across organic and paidWant your own copy of this case study?
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