SUCCESS STORY:

Innovative Approach to First-Party Data Growth and Customer Acquisition

THE GOAL

Innovative Approach to First-Party Data Growth and Customer Acquisition

Facing the evolving landscape of digital advertising and data privacy regulations, a top pet food brand tasked AdParlor with providing innovative solutions to grow their first-party data/CRM and acquire high-quality customer leads. 

THE APPROACH

Strategic Lead Generation and Survey Integration

AdParlor deployed a lead generation campaign on Meta and curated a custom survey on Fluent’s exclusive websites to gather insights from existing pet owners and individuals planning to welcome a pet into their households in the future. We helped the client set-up an automated tech integration to seamlessly pass incoming leads to their CRM in real time.

  • Meta Lead Gen campaign leveraged interest and lookalike targeting to find highly-intentioned pet parents. Static & video creatives featured enticing promotional offers and easy-to-complete mobile lead forms to drive strong conversion rates.
  • Custom surveys collected more robust attributes such as quantity and ages of current pets, pet food brand preferences, purchasing behavior (in-store vs.online) and intent for future pet adoption.
THE RESULTS

Increased Lead and Lower CPA

AdParlor's Meta Lead Gen campaign effectively targeted pet parents, driving strong conversion rates with enticing offers and mobile-friendly forms. Custom surveys provided valuable insights into pet owners' demographics and preferences, empowering strategic decision-making

$1

Cost per Lead

25K+

Net New Leads per Month

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