How Slim Chickens Increased Brand Awareness and TikTok Growth by Over 108%
Increase brand awareness and TikTok presence through creator-driven campaigns
Slim Chickens partnered with AdParlor to amplify share-of-voice and grow its TikTok following through a strategic mix of influencer marketing and paid media. Focused on promoting limited-time offer (LTO) menu items, Slim Chickens primary goals were to drive engagement, expand reach, and deliver authentic content that resonated with both national and local audiences.
A creator-first strategy with tactical UGC and paid media support
Over the course of the partnership, AdParlor has executed several high-impact TikTok campaigns promoting Slim Chickens’ LTO menu items, including the Dry Rub Wing campaign, Memphis BBQ Chicken Sandwich, and Big Dill Chicken Sandwich launches.
We partnered with a strategic mix of mid-tier to mega influencers across TikTok and Instagram, ensuring authentic storytelling and audience alignment. User-generated content (UGC) was also leveraged to keep the brand’s owned channel content more authentic and relatable. Strategic targeted paid amplification was then layered on top-performing creator content, extending discoverability and engagement while aligning with key franchise geographic needs and LTO launch windows.
Platforms: TikTok, Instagram
Massive follower growth and millions of engagements
By blending a mix of creator partnerships, organic UGC, and paid media amplification, AdParlor enabled Slim Chickens to achieve standout results beyond expectations:
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