US’ largest sporting goods retailer transitions AOR & scales Q4 results with AdParlor
Facilitate a smooth account transition & scale dynamic during Q4
The US’ largest sporting goods retailer turned to the team at AdParlor to take over their dynamic ad program on Meta, Pinterest, and Snapchat from their long-term agency partner. The transition was ahead of nearly every advertiser’s Super Bowl: Q4.
Strong partnerships, platform expansion & expert-level budgeting
AdParlor focused on building strong relationships with the previous agency and key client stakeholders to ensure minimal campaign disruption during the transition.
Additionally, Our team analyzed prior year campaign data to identify areas for improvement & used real-time data trends to model 7-day ROAS via a custom dashboard, enabling a proactive budgeting approach. We also diversified platform usage and increased investment in Snapchat and Pinterest to effectively achieve the immediate goals of reaching new customers and reducing cost per purchase.
Platforms: Facebook, Instagram, Pinterest, and Snapchat
Decreased costs, enhanced ROAS, & scaled reach
With AdParlor’s customized approach to relationship building, optimization cadence, and platform expansion expertise, this sporting goods retailer saw impressive MoM growth and Q4 results:
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Increase in Q4 dynamic $$$0 %
Increase in ROAS0 %
Decrease in CPMsWant your own copy of this case study?
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