How TP-Link Maximized TikTok Shop Sales Through Creator-Led Strategy
Maximize awareness and sales during the holiday season
TP-Link wanted to drive awareness for three key products ahead of the holiday season while ultimately boosting sales. To achieve this, the brand partnered with AdParlor to execute a cross-platform, creator-led strategy that would resonate with target audiences and drive conversions.
A multi-platform creator approach with strategic paid amplification
AdParlor developed a campaign leveraging 40 creators in various niches across TikTok, Instagram, and YouTube to engage audiences with a mix of authentic, holiday-themed content. AdParlor researched and vetted each creator to ensure brand safety and audience alignment.
Once the activation had launched organically, the TikTok content was then amplified to drive direct sales and maximize attribution, directing traffic to TP-Link’s TikTok Shop. By utilizing TikTok Shop as the endpoint, the brand was able to boost revenue tracking and optimize performance rather than facing retailer tracking limitations.
Platforms: Meta, TikTok, YouTube
Elevated engagement and cost-efficient conversions
By strategically combining organic creator content with paid amplification, AdParlor helped TP-Link achieve strong engagement and efficient performance across channels, driving significant impressions and a competitive cost per acquisition.
+ 6 %
organic cross-channel engagement rate0 %
higher CTR than benchmarked+ 4.5 M
combined impressionsWant your own copy of this case study?
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