Kristina Coughlin

General Manager

Tenure: 3 years (AP/Fluent start: April 2022)

With over 16 years of experience leading marketing strategy across startups and Fortune 100 brands, Kristina brings a proven track record of scaling teams, launching high-performing campaigns, and delivering measurable growth.

As General Manager of AdParlor, she oversees the talented team that drives full-funnel results for advertisers through a blend of influencer marketing, paid media, and creative strategy. Kristina ensures the agency remains focused on what matters most to clients: transparency, flexibility, and digital marketing strategies that work.

Before joining AdParlor, Kristina co-founded Get Hyped, a social media agency where she led strategy for both global and emerging brands.

Outside of work, Kristina spends time in Connecticut with her husband and two young kids — including one who’s already set on becoming a YouTuber someday.