We are a data-driven, tech-enabled team of creator marketing experts, revolutionizing brands with authentic storytelling and strategic amplification to drive results that matter.
Our Story
AdParlor was founded in 2008 at the forefront of social advertising and quickly became one of Meta’s first preferred agency partners. Over the years, we’ve worked with some of the most widely recognized enterprise brands, helping them scale performance-driven campaigns across digital platforms.
In 2019, we entered a new chapter when we were acquired by Fluent, Inc., a publicly traded leader in performance marketing. This move strengthened our ability to drive measurable outcomes for brands through data-driven media strategies.
Recognizing the shifting landscape, in 2023, we embraced the growing demand for creator-led content, integrating influencers into our full-funnel approach to complement branded assets. By 2024, AdParlor fully evolved into a performance-driven creator marketing agency, combining our deep expertise in paid media with creator partnerships to drive scalable, results-oriented campaigns for both emerging disruptors and enterprise brands.
Our Expertise
At the intersection of culture and technology, we’re experts in every creator-led channel—from Instagram, TikTok, YouTube, and Facebook to Twitch, Snap, Pinterest, LinkedIn, X, CTV, and Podcasts. Our deep understanding of both creative narratives and analytical strategies empowers brands to engage audiences in ways that are as impactful as they are authentic.
Our Values
Mission
Empower brands and agencies to harness the full potential of creator marketing integrated with paid media expertise.
Vision
To be the preferred partner for brands and agencies, redefining the future of creator marketing with transformative strategies that merge authentic storytelling with measurable outcomes.
Meet our Leadership Team
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Don Patrick
Chief Executive Officer
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Kristina Coughlin
General Manager
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Matt Hudson
Vice President of Finance
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Alyson Salva
VP, Media Strategy & Operations
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Jared Levy
VP, Client Strategy & Amplification Solutions
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Daniela D’Angelo
Director, Influencer Strategy & Operations
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Ryan Howell
Sr. Director Business Development
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Stephanie McCarthy
Director of People Team