We are a data-driven, tech-enabled team of creator marketing experts, revolutionizing brands with authentic storytelling and strategic amplification to drive results that matter.
Our Story
AdParlor was founded in 2008 at the forefront of social advertising and quickly became one of Meta’s first preferred agency partners. Over the years, we’ve worked with some of the most widely recognized enterprise brands, helping them scale performance-driven campaigns across digital platforms.
In 2019, we entered a new chapter when we were acquired by Fluent, Inc., a publicly traded leader in performance marketing. This move strengthened our ability to drive measurable outcomes for brands through data-driven media strategies.
Recognizing the shifting landscape, in 2023, we embraced the growing demand for creator-led content, integrating influencers into our full-funnel approach to complement branded assets. By 2024, AdParlor fully evolved into a performance-driven creator marketing agency, combining our deep expertise in paid media with creator partnerships to drive scalable, results-oriented campaigns for both emerging disruptors and enterprise brands.
Our Expertise
At the intersection of culture and technology, we’re experts in every creator-led channel—from Instagram, TikTok, YouTube, and Facebook to Twitch, Snap, Pinterest, LinkedIn, X, CTV, and Podcasts. Our deep understanding of both creative narratives and analytical strategies empowers brands to engage audiences in ways that are as impactful as they are authentic.
Our Values
Mission
Empower brands and agencies to harness the full potential of creator marketing integrated with paid media expertise.
Vision
To be the preferred partner for brands and agencies, redefining the future of creator marketing with transformative strategies that merge authentic storytelling with measurable outcomes.
Meet our Team
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Don Patrick
Chief Executive Officer
Don Patrick
Chief Executive Officer
An industry veteran with an appetite for spirited growth potential, Don spearheads Fluent’s commercial initiatives, including international expansion and furthering data activation across addressable channels. Previous to Fluent, Don served in senior leadership roles at Seneca One and Infogroup Targeting Solutions. As Merkle’s COO, he was part of the original management team that increased company revenue by 5,000% to $300 million. Leading the frontlines comes second nature to Don, in his downtime, he’s out running with the bulls in Pamplona, or running around with his six children – all of whom played Division 1 college sports. He enjoys adventure in all forms, especially if it is with his wife and family.
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Kristina Coughlin
Head of Creator Marketing
Kristina Coughlin
Head of Creator Marketing
Kristina leads our Influencer Marketing Services, AdParlor’s fully managed influencer marketing solution. With a focus on exceeding our clients’ objectives, Kristina’s expertise lies in designing and scaling influencer programs for full funnel performance. With a strong sales and marketing background, prior to joining AdParlor Kristina focused her career in the Creator space with leadership roles at Accision, co-founding Get Hyped, and launching Fluent’s creator monetization app, Infuse. When she’s not leading our Influencer services, you can find Kristina and her husband wrangling their two small kids in Connecticut.
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Matt Hudson
Vice President of Finance
Matt Hudson
Vice President of Finance
A finance leader with a passion for business, Matt is a member of the AdParlor Executive team and works closely with all key senior leaders across the business. Matt is one of the longest-tenured AdParlor employees with 10+ years experience with the organization and played a key role in Fluent’s acquisition of AdParlor in 2019. Whether it is working with the other leaders to set KPIs, budgeting, forecasting or building pricing models, Matt leverages his deep knowledge of the business to drive results via collaboration and data. Matt holds an MBA from the Schulich School of Business and prior to joining AdParlor spent time working at Torstar Digital, TD Wealth Management and Fidelity Investments. Matt is an avid sports fan, has completed 3 marathons and enjoys spending time with his wife and two young children.
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Alyson Salva
Managing Director of Operations
Alyson Salva
Managing Director of Operations
Meet Alyson, a dedicated member of the AdParlor family for an impressive 14+ years. With a background deeply rooted in client service, Alyson oversees the strategic partnerships for some of AdParlor’s longest standing clients. Her passion for people and ability to nurture client relationships has led to remarkable growth. Under her guidance, clients have scaled media spend from $200K/mo to $2MM/mo. When not spending time with her husband and three kids, you can find Alyson on the golf course or on her yoga mat. Whether navigating the fairways or leading client meetings, she brings a calming discipline and smart edge.
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Kathryn Short
Director of Creative Design
Kathryn Short
Director of Creative Design
As Creative Director at Adparlor, Kathryn leads creative strategy for both B2B and B2C clients, drawing on 14+ years of experience in advertising, tech, and design. She excels in problem-solving design strategy, delivering business-aligned solutions with a proven track record in profitable design creation across various mediums. Kathryn collaborates with top-tier clients, specializing in brand identities, UI/UX, and creative concepts across digital, print, and experiential platforms.
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Jared Levy
AVP of Operations
Jared Levy
AVP of Operations
Throughout his career, Jared has held a variety of leadership roles within client service and media operations. As AVP of Operations, he is pivotal in the day-to-day business, providing strategic guidance to his clients and leading key account support teams within AdParlor. A media buyer at heart, Jared has extensive experience driving media strategy, buying and managing paid media campaigns within the programmatic and social space for some of the world’s largest Fortune 500 companies and media agencies.
A graduate of The University of Kansas (Rock Chalk!) and based out of Kansas City, Jared is very much an amateur, yet improving, golfer (wishful thinking) who loves traveling and spending time with his wife and 2 kids during his off time.
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Stephanie McCarthy
Director of People Team
Stephanie McCarthy
Director of People Team
Stephanie is passionate about creating an inclusive environment that empowers teams to succeed. As our Director, People, Stephanie works strategically to ensure that AdParlor’s people programs and policies meet the needs of both the business and the team. Stephanie’s decade of HR experience and expertise is in growing the People function in start-up/hyper-growth organizations, bringing rigor and process that creates a transparent, trustworthy and engaging work environment. Stephanie is happiest in the summer sun and the endless outdoor activities it brings. A creative at heart, Stephanie loves to sew, write, and travel in her downtime. Her favorite quote is “Give light and people will find the way” because she believes that success is within reach for everyone, if you show them their capabilities.