What is ATCR?

ATCR stands for "Add to Cart Rate." It measures the percentage of users who add a product to their online shopping cart after clicking on an advertisement. ATCR is a critical e-commerce metric used to evaluate the effectiveness of ad campaigns in driving product interest and initiating the purchase process.

How to measure ATCR?

ATCR is calculated by dividing the number of users who add a product to their cart by the total number of impressions and multiplying by 100 to get a percentage.

ATCR = (Number of Users Adding to Cart) / (Total Impressions) * 100

Example: If an ad campaign generates 200 impressions and 50 users add a product to their cart, the ATCR would be 25%.

Why is ATCR important to marketers?

ATCR provides insights into the performance of ad campaigns in influencing user behavior and encouraging product consideration. By monitoring ATCR, marketers can identify opportunities to improve product visibility, messaging, and targeting to drive higher conversion rates and revenue. Analyzing ATCR, in addition to CTR and CVR, will ensure you don’t lose sight of each stage of the user journey. 

Who needs to know what ATCR is:

• Digital marketers
• Content marketers
• Email marketers
• Paid search marketers
• Social media marketers
• Conversion rate optimizers
• Web designers
• Product managers
• eCommerce businesses
• SaaS companies
• B2B companies
• B2C / D2C companies

Use ATCR in a sentence:

The e-commerce team analyzed the ATCR of their Facebook ad campaign to assess its impact on product discovery and user engagement.