CPV (Cost Per View)
What is CPV?
CPV stands for "Cost Per View." It measures the cost an advertiser pays for each view or playback of a video advertisement. CPV is commonly used in video advertising campaigns, where advertisers pay based on the number of times their video ads are watched by users.
How to measure CPV?
CPV is calculated by dividing the total advertising spend by the total number of video views.
CPV = Total Advertising Spend / Total Number of Video Views
Example: If an ad campaign costs $500 and generates 1,000 video views, the CPV would be $0.50.
Why is CPV important to marketers?
CPV helps marketers evaluate the cost-effectiveness of their video advertising campaigns and assess the affordability of reaching their target audience through video content. By monitoring CPV, marketers can optimize their video ads for better engagement and lower costs per view.
Who needs to know what CPV is:
- Digital marketers
- Content marketers
- Email marketers
- Paid search marketers
- Social media marketers
- Conversion rate optimizers
- Web designers
- Product managers
- eCommerce businesses
- SaaS companies
- B2B companies
- B2C / D2C companies
Use CPV in a sentence:
The advertising agency analyzed the CPV of their YouTube pre-roll ad campaign to assess its efficiency in reaching the target audience and driving brand awareness.
