What is CP1KR?

Cost Per 1,000 Reach (CP1KR) is a metric used in digital advertising that measures the cost of reaching 1,000 unique users or impressions. Unlike CPM (Cost Per Mille), which focuses on total impressions, CP1KR specifically measures the expense associated with reaching a set number of distinct users. This metric is essential for advertisers to assess the efficiency and cost-effectiveness of their ad campaigns in terms of audience reach.

How to measure CP1KR?

CP1KR is calculated by dividing the total ad spend by the number of unique users reached, then multiplying by 1,000.

CP1KR = (Total Ad Spend / Number of Unique Users Reached) x 1,000

Example: If an advertiser spends $5,000 and reaches 100,000 unique users, the CP1KR would be $50.

Why is CP1KR important to marketers?

CP1KR allows marketers to evaluate the cost-effectiveness of their campaigns in terms of audience reach. This metric is essential for optimizing budgets when the primary goal is to expose the brand to as many unique individuals as possible. Marketers use CP1KR to measure the efficiency of their ad spend and adjust their strategies to maximize reach at a lower cost.

Who needs to know what CP1KR is:

• Digital marketers
• Content marketers
• Email marketers
• Paid search marketers
• Social media marketers
• Conversion rate optimizers
• Web designers
• Product managers
• eCommerce businesses
• SaaS companies
• B2B companies
• B2C / D2C companies

Use CP1KR in a sentence:

The media team optimized their campaign targeting to lower their CP1KR, ensuring they could reach more unique users within their budget and improve the overall effectiveness of their brand awareness strategy.