What is Dayparting?

Dayparting, also known as time targeting or ad scheduling, refers to the practice of scheduling digital advertising campaigns to run during specific times of the day or days of the week. It allows advertisers to target their audience more effectively by displaying ads when they are most likely to be active or receptive to the message.

How to implement Dayparting?

Dayparting can be implemented by adjusting flighting settings (typically at the campaign or ad set/group level) within advertising platforms to specify the days and times when ads should be displayed. Advertisers can analyze historical data and use insights from their target audience to determine the most optimal times for ad delivery.

Why is Dayparting important to marketers?

Dayparting is important to marketers because it enables them to optimize ad delivery and maximize campaign performance by reaching their target audience at the most relevant times. By strategically scheduling ads based on user behavior patterns and preferences, marketers can improve engagement, conversion rates, and overall return on investment (ROAS/ROI).

Who needs to know what Dayparting is:

• Digital marketers
• Content marketers
• Email marketers
• Paid search marketers
• Social media marketers
• Conversion rate optimizers
• Web designers
• Product managers
• eCommerce businesses
• SaaS companies
• B2B companies
• B2C / D2C companies

Use Dayparting in a sentence:

The marketing team utilized dayparting to schedule their ads to appear during peak shopping hours, resulting in increased click-through rates and conversions during those times.