An influencer is an individual with the ability to affect the purchasing decisions of others due to their expertise, authority, or established relationship with their audience. Influencers typically have a significant following on social media or other digital platforms, where they share content that resonates with their audience. Their influence stems from their perceived authenticity, credibility, and the trust they have built with their followers, making them effective in promoting brands, products, and services. As part of our methodology at AdParlor, we segment influencers by audience reach and category (among several other factors) to determine compatibility with our clients.

Example: In a recent example, Slim Chickens partnered with AdParlor to strategize and execute on one of their inaugural influencer activations supporting the promotion of their dry rub wings. Their goal was to drive promotional awareness & engagement across younger demographics. Read the full case study here.

Measuring the success and direct ROI of creator and influencer activations can be difficult. That's why AdParlor takes a unique approach to leveraging creators, from planning to measurement. Read more on that here.