A micro-influencer refers to a social media influencer with a follower count typically ranging from 10,000 to 50,000. These influencers have a strong connection with their audience and are seen as experts or enthusiasts in specific niches, making their endorsements highly credible and influential.

Micro-influencers offer brands the opportunity to reach engaged, targeted audiences. They strike a balance between high engagement rates and broader reach compared to nano influencers, making their endorsements both impactful and authentic.

The success of collaborations with micro-influencers is measured through key metrics such as:

• Engagement rates (likes, comments, shares)
• Reach and impressions
• Conversion rates

These metrics help brands gauge how the influencer’s content impacts awareness, audience engagement, and sales.

For example, a fitness brand may collaborate with a micro-influencer who has 25,000 followers on Instagram and frequently posts workout tips and healthy lifestyle content. The influencer shares a series of Instagram reels featuring the brand’s new line of workout gear, driving high engagement and interest among their fitness-focused audience. The brand can further amplify its reach by promoting the reel through branded content.

Read more on AdParlor’s influencer marketing efforts in this case study.