Retail Media Network (RMN) On-site Placement is a digital advertising strategy where brands place targeted ads directly on a retailer’s digital properties, including their website, mobile app, or in-store digital displays. This approach uses the retailer’s owned media space to deliver highly relevant and engaging ads, reaching consumers at critical moments during their shopping journey.

On-site placements are particularly effective because they leverage the retailer’s first-party data to target consumers based on their browsing and purchasing behavior, which enhances ad visibility and engagement.

The success of on-site placements can be measured through metrics such as:

• Click-through rates (CTR).
• Conversion rates.
• Return on ad spend (ROAS).
• Overall impact on sales, which helps brands assess the effectiveness of their ads and refine their strategies.

For example, a fashion brand might utilize on-site placement within Amazon’s site or app, featuring sponsored product listings and banner ads displayed alongside the retailer’s product recommendations. This placement targets consumers based on their browsing and purchase history, increasing the visibility and effectiveness of the brand’s ads.

Learn more about the power of RMNs here.