Spark Ads is a TikTok feature that allows brands to turn existing organic videos—whether created by the brand or users—into ads directly on the TikTok platform. Spark Ads are valuable because they utilize native content, allowing ads to blend seamlessly with user-generated and organic posts. This integration enhances user engagement and effectiveness by capitalizing on the viral potential of TikTok content.

Spark Ads enable brands to reach targeted audiences with high relevance and authenticity, driving stronger results compared to traditional ad formats. By using TikTok’s native content style, brands can create ads that feel more genuine and engaging to viewers.

For example, a fashion brand might use Spark Ads to promote an influencer-generated video featuring their latest collection. By boosting the video through the creator's account, the brand amplifies its reach and engages a broader audience, all while preserving the video’s original authentic style and leveraging the creator's credibility.

Learn more about setting up Spark Ads here.