What Is TikTok TopView?
TopView is a premium TikTok ad format that provides brands with high visibility by placing their video ad at the top of the TikTok feed. Designed to immediately capture user attention, this format delivers a full-screen, sound-on experience right as users open the app.

How It Works:
When a user launches TikTok, the TopView ad is the first content they encounter. These ads can run up to 60 seconds, offering high-quality video with sound, allowing brands to share impactful and engaging messages at the start of the user’s browsing session.

Benefits:

• Maximum Visibility: As the first thing users see, TopView ads guarantee prominent placement and high engagement.
• High Engagement: Full-screen, immersive video ads with sound-on ensure that the brand message is delivered effectively.
• Enhanced Reach: This ad format leverages TikTok’s extensive user base and its prominent placement for broad audience exposure.

Use Cases:

• Product Launches: Ideal for introducing new products or services to a large audience quickly.
• Brand Campaigns: Effective for running major branding campaigns that require high visibility and impact.
• Event Promotions: Useful for promoting events, sales, or limited-time offers to generate immediate attention and response.