A mid-tier influencer refers to a social media influencer with a follower count typically ranging from 50,000 to 500,000. These influencers offer a significant reach while maintaining a strong connection with their audience, providing a balance between large-scale influence and high engagement rates.

Mid-tier influencers are valuable for brands looking to amplify their message across a broader audience while still benefiting from the trust and authenticity these influencers hold with their followers.

The effectiveness of collaborations with mid-tier influencers can be measured through key metrics such as:

• Engagement rates (likes, comments, shares)
• Reach and impressions
• Conversion rates

These metrics help brands gauge how the influencer’s content impacts awareness, audience engagement, and sales.

For example, a travel brand may collaborate with a mid-tier influencer who has 200,000 followers on Instagram and regularly posts travel guides and destination reviews. The influencer shares a sponsored post highlighting the brand’s travel packages, driving substantial engagement and interest among their travel-focused audience.

Read more on AdParlor’s work in influencer marketing in this case study.