What is CPVC?

CPVC stands for Cost Per Video Completion, which is a metric used in digital advertising to measure the cost incurred by advertisers for each instance of a user watching a video advertisement in its entirety (100%). CPVC is a key performance indicator (KPI) for video advertising campaigns and helps advertisers assess the efficiency and effectiveness of their video content in engaging viewers.

How to measure CPVC?

CPVC is calculated by dividing the total advertising spend on video ads by the number of video completions.

CPVC = Total Advertising Spend / Number of Video Completions

Example: If an ad campaign costs $2,000 and generates 500 video completions, the CPVC would be $4.

Why is CPVC important to marketers?

CPVC is important to marketers because it provides insights into the cost-effectiveness of their video advertising campaigns in capturing and retaining audience attention. By monitoring CPVC, marketers can evaluate the performance of their video content, optimize targeting and creative strategies, and allocate budget efficiently to maximize video completion rates and engagement.

Who needs to know what CPVC is:

• Digital marketers
• Content marketers
• Email marketers
• Paid search marketers
• Social media marketers
• Conversion rate optimizers
• Web designers
• Product managers
• eCommerce businesses
• SaaS companies
• B2B companies
• B2C / D2C companies

Use CPVC in a sentence:

The marketing team analyzed the CPVC of their video ad campaigns to identify the most cost-effective channels for reaching their target audience and driving engagement with their brand.