AdParlor Academy Digital Marketing Agency Glossary

Plain language explainers to help you keep up with the evolving digital landscape.

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Creator-generated Content (CGC)

Creator-generated content (CGC) refers to original digital content created by social media creators or influencers, often in collaboration with brands. It blends the creator’s unique voice with brand messaging to drive authenticity and relatability. CGC can be used organically or repurposed for paid advertising.

Example:

A TikToker creates a humorous product demo for a tech brand, which is later licensed and boosted as part of a Meta ads campaign.

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