AdParlor Academy Digital Marketing Agency Glossary

Plain language explainers to help you keep up with the evolving digital landscape.

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Online Video (OLV)

Online video (OLV) refers to video content that is streamed or hosted on digital platforms, including websites, social media, YouTube, and over-the-top (OTT) services. In advertising, it’s a dynamic format that helps brands deliver engaging, visual storytelling to target audiences.

It can take many forms, pre-roll ads, in-feed social video, explainer clips, or influencer-created content, and plays a key role in brand awareness, product education, and conversions. With growing consumption on mobile and short-form platforms, online video is a priority format for modern marketers.

Example:

A beverage brand runs a 15-second online video ad on Instagram Reels showcasing its new flavor line, leveraging sound, visuals, and captions to grab attention and drive traffic to its website.

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