SOV (Share of Voice)
What is SOV?
SOV stands for "Share of Voice". It is a measure of a brand's visibility and presence relative to its competitors in the advertising landscape.
How to measure SOV?
SOV is calculated by dividing a brand's total ad impressions by the total ad impressions within the market, then multiplying by 100 to express the result as a percentage.
SOV = (Brand's Total Ad Impressions / Total Ad Impressions in Market) × 100
Why is SOV important to marketers?
SOV is important to marketers as it provides insights into a brand's competitiveness and market share within its industry. By monitoring SOV, marketers can assess their brand's visibility relative to competitors, identify opportunities to increase market presence, and adjust advertising strategies accordingly.
Who needs to know what SOV is:
- Digital marketers
- Content marketers
- Email marketers
- Paid search marketers
- Social media marketers
- Conversion rate optimizers
- Web designers
- Product managers
- eCommerce businesses
- SaaS companies
- B2B companies
- B2C / D2C companies
Use SOV in a sentence:
The marketing team aimed to increase the brand's SOV in the automotive industry by launching targeted advertising campaigns across multiple digital channels like TikTok, Reddit, and X (formerly Twitter).
